Blog
What disputes cost, and what proof changes.
Written for people who run service businesses. No growth-hacking, no tricks for getting more stars — just how review disputes actually work and what makes a record worth believing.
- 5 min read
We tried to find every licensed HVAC contractor in Harris County. We found 57%.
All 2,460 active state HVAC licenses, run one by one against a business-listing search. The license is a record anyone can check. The reputation is a separate record nobody can — and for 43% of them we could not even connect the two.
- 5 min read
What actually happens when you report a fake review
The appeal form is not the problem. The problem is that nobody — including the platform — can tell whether the visit ever happened.